N° 04 — About

p. 04

Good design is mostly patience, paper and a sharp pencil.

I studied typography at Reading, spent four years at Slow Press setting books and catalogues, then two years as a designer at a branding studio in London. In 2015 I came home to Bristol and set up on my own. I work with one or two clients at a time. That means you get me — not a junior, not an account manager — from the first conversation to the last proof. Most of my clients are independent businesses: bakeries, coffee roasters, publishers, galleries, makers and the odd festival. When I’m not designing I’m teaching a typography evening class, collecting old type specimens, or swimming in the lido before the studio opens.

Nell Arden

Brand & graphic designer

Portrait of Nell Arden

N° 05 — Approach

Three things I believe about design.

i.

Listen first

Every project starts with a long conversation and a walk around your shop, studio or kitchen. The answers are usually already there.

ii.

Few ideas, done well

I show one or two directions, not ten. Each one is thought through, set properly and tested in real use — on a bag, a menu, a shop front.

iii.

Made to last

Good identities get better with age. I design systems you can grow into, and leave you with clear guidelines and every file you need.

The studio at Hamilton House, Stokes Croft

N° 06 — Currently

Working on

A new identity for a cider farm in Somerset

Reading

‘The Elements of Typographic Style’, again

Teaching

Typography evening class, Spike Island, Thursdays

Tools

Pencil & layout pad · InDesign · Illustrator · Glyphs · Figma · Risograph

N° 07 — Recognition

Awards, press and talks.

2025

2025

Pentawards — Bronze, Food packaging (Tidewater Coffee)

Pentawards

Pentawards

Award

2025

2025

Type Directors Club — Certificate of Excellence (Severn Serif)

TDC

TDC

Award

2025

2025

D&AD — Wood Pencil, Poster design (Bristol Light Festival)

D&AD

D&AD

Award

2025

2025

‘The new independents’ — feature interview

Eye Magazine

Eye Magazine

Press

2025

2025

Bakery branding case study

BP&O

BP&O

Press

2024

2024

Stack Awards — Shortlist, Best Original Non-fiction (Common Ground)

Stack Awards

Stack Awards

Award

2024

2024

‘Ten designers to watch in the South West’

Creative Review

Creative Review

Press

2024

2024

Talk: ‘Small clients, big ideas’

Typo Circle, London

Typo Circle, London

Talk

2023

2023

Typography evening class tutor

Spike Island

Spike Island

Teaching

N° 08 — Clients

Some of the people I’ve worked with.

Hollins Bakery

Tidewater Coffee

Common Ground

Marlow & Finch

Bristol Light Festival

Ottery Cider

Harbourside Gallery

Bramble Ceramics

Slow Press

Spike Island

Arnolfini

The Bristol Loaf

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