Pl. 1
Identity
Hollins Bakery
A warm, hand-set identity for a neighbourhood bakery that bakes through the night.
Client
Hollins Bakery, Bristol
Role
Identity, packaging, signage
Year
2025
Discipline
Identity
N° 01 — The brief
Hollins had grown from one oven to three shops, but each shop looked different and the bags were plain brown paper with a rubber stamp. They wanted one identity that felt as honest as their bread.
N° 02 — The approach
We started with the early-morning light in the bakery. The wordmark is drawn from a 1930s grotesque I found on an old flour sack, widened and softened. A small wheat-sheaf stamp works at every size, from a 20mm sticker to the shop fascia. The palette is flour, crust and one bright tomato red for the weekend specials.
N° 03 — The outcome
Three shops repainted, a new range of bags, boxes and labels, and a menu board system the staff update with chalk pens. Weekend pre-orders went up 40% after the new boxes launched.
The wordmark on a bread bag
Box, label and stamp
Shop fascia, Gloucester Road
Weekend specials board
Stationery and order cards
Colour and type
“
Nell understood us within an hour. The new boxes are so good customers keep them.
Sam Hollins, founder
Up next — More work
