Pl. 6
Identity
Marlow & Finch
A bookish identity for an independent bookshop with a café in the back.
Client
Marlow & Finch Booksellers
Role
Identity, signage, bags
Year
2024
Discipline
Identity
N° 01 — The brief
A new bookshop opening on a busy high street needed a name sign, bags, bookmarks and a loyalty card in six weeks.
N° 02 — The approach
The wordmark sets the ampersand as the hero — a swash italic finch-tail. Two colours, ink and leaf green, work on everything from paper bags to the café’s cups.
N° 03 — The outcome
Opened on time, and the bags now travel all over the city. The shop won Independent Bookshop of the Year (South West) in its first year.
Shop sign
Bags and bookmarks
The ampersand
Café cups
Loyalty card
Window vinyl
“
Every customer asks about the bags. They’re our best advert.
Hattie Marlow, owner
Up next — More work
